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Travel thoughts(1): globalisation and cultural identities

4/7/2018

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I have been spending last week travelling in Marocco. I have got to say that I am at least a little bit in love with this place!
I will also say that I have encountered some very weird and interesting cultural mixups.
In what other country would you see a man selling milk from large plastic bottles from the back of its car, pouring into plastic bags (I mean buying milk from a ziplock bags, would worry me, not just from the hygienic sides - looked clean enough in all fairness- but also for its burst potential)? And next to him, a Danone van - providing milk and yoghurt to the local little shops in unnecessary packages, which the country will have to deal with as part of their rubbish management.
Same goes for coffee, while on one hand you have coffees being ‘delivered’ around in big thermos with a cart in the old part of the medina, you just need to walk 10 minutes outside the old city walls to find a Starbucks. You can find chicken skewers fresh from the grill, and a kfc. Hand weaves carpets, hand painted ceramic, and a Zara home. Natural cosmetics with herbs, herbal remedies and an Yves rocher.
And I could go on, all brands represented. The one mentioned only used for representation.
And my impression is that I don’t like it, I don’t like this globalisation, this homologation of cultures, making everything look the same. I already did not like it in Europe. So let’s take back our cultural identities, learn to appreciate cultural differences, and embrace a world with all of its uniqueness.
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