Today I want to try and shift some of the stigma usually associated with Italy, and other Mediterranean countries with a similar culture (like Spain and Greece). These countries are often associated with laziness, holidays (great places to visit in the summer), where you can eat good food and bathe in beautiful crystal waters. They are rarely considered places where to set up business because of corruption, inefficiencies and long siesta times ( which by the way are not much of a reality anymore). We are not seen at the forefront of innovation or technology (is well known that you should opt for a German car rather than an Italian or even worse a french one) and are often not even considered in the race when it comes to sustainability...
Economy as it is seems to be failing. People are buying less, and whether this is because they cannot afford it, because of a rise in the minimalist mindset, because of sustainability or other million possible reasons is not the point of this post.
People are spending less.
Especially younger generations (with opposite trends for the older.. maybe due to old habits?). And yes, online shopping might have taken over , but actually the trends in many countries are still that people are spending less.
As someone who loves good food and tends to buy local ‘seen-it-growing-with-my-own-eyes’ but equally is fascinated by science - I was captured by this article in the guardian by George Monbiot (a great columnist!) talking about lab grown food.
A very interesting read - and I recommend you to head there and read that first before continuing (click here ) as what follows is entirely my own take.
2020, we are here. It has arrived.
With such a beautiful number, it could only mean that an important year lies ahead of us.
If 2019 was the year in which climate change became a hot topic in the press, 2020 will already be the ‘deadline’ year .
Think about it, it will be a time to come to terms with success (or failures)of current policies - as the European climate and energy targets had a 2020 deadline .
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